down arrowMenu

College of Social and Behavioral Sciences

Unforgiven: The Seven Deadly Sins-TAPP Expo 2007

2007 Design ShowThe Student Design Show is the annual highlight of our academic program and serves as a culmination of a year's work for Textile and Apparel students. The apparel items viewed during the show are created by students and approved by jury before being exhibited. The actual planning, promotion, choreography, music and execution of the show is also done entirely by students with the guidance of faculty. Since our program has a distinct focus on product development, the energy and creativity that goes into the annual design show is central to our program's mission!

The event itself is laden with symbolism about our Textile and Apparel program. Here is some of what the show represents:

  • The show symbolizes the highest level of university degree program esprit. The show is a combined effort of both students and faculty working together, hand-in-hand, to present a professional demonstration of program capability.
  • UNI student potential is demonstrated during the show, in both apparel designs and the capacity to execute a professional show that leaves the audience in awe.
  • Pure determination, creativity, time, energy, and sweat must be applied to produce a show of this caliber, but at the core level, students will the elements of the show into place. The show symbolizes a deep year long commitment to this wonderful event.
  • In the end, the student design show is a confluence of all the inter-related elements that compose the textile and apparel program. The building blocks of the curriculum reach a nexus where all that is learned from disciplines such textile science, design foundations, garment construction, merchandising, and promotion together come to fruition.

As the name "Student Design Show" suggests, the apparel presented were student designs. The designs include an array of approaches, including vintage remakes, use of non-traditional materials, surface effect additions, and "designed from scratch" apparel and accessories. In addition to students manufacturing all the designs, the students manage the production of the entire enterprise from planning to final presentation. This monumental effort includes the students in the Fashion Promotion class and voluntary efforts from much of the rest of the textile and apparel majors and minors. Leadership of the event is comprised of students. Below is a photograph of the current year's design show directors:


Student Directors for TAPP Expo XV - (Left to Right) Alyssa Stokesbary, Amy Heinick, and Lacy Hooyer 

And below is a photograph of some of the various program chairs with the directors. Without the steady guidance of the program chairs, the show could not be delivered in such a professional manner.

Program Chairs

From the left: Stephanie Nederhoff, Breana Adamas, Leigh Jensen, Sarah Paplow, Caley Lensch, Leah Feltz, Jill Cosgrove, Whitney Johnson, Alyssa Stokesbary, and Amy Heinick

One of the first steps for the leadership team was to help the wider TAPP student population collaborate in developing a show theme. Below you can see two photographs of students presenting their ideas to the TAPP Student Association. The theme selected was entitled: Unforgiven: The Seven Deadly Sins. The student designs were presented to the audience within the context of the design theme.

TAPP Tapp Presentation
From left: Heidi Evans, April Bowen, and Caley Lensch

Tapp Student Meeting


About the time of Spring Break, students submitted their designs for jury review to pass muster for eventual presentation at the design show. This year's apparel designs were juried by TAPP program graduate Natalie Mormann (formerly Natalie Wendt) who currently owns and manages a wedding boutique, The Bride's Corner, in downtown Waterloo. Before purchasing her wedding shop, Natalie was a technical designer for May Corporation and Lands' End. It has long been our philosophy to bring in outside professionals to select student designs of merit for our show. We are grateful for Natalie's contribution to our program this year! Furthermore Natalie made a generous financial contribution to the show too! Below is a photo of Natalie during the jury process:

Natalie Mormann

Ms. Natalie Mormann, design show jurer for 2007

After selection of the designs during the jury process, the next stage involved model selections and fittings. Models were volunteers from the UNI student population, as well as friends and family members of TAPP students. Since, our students are designers, they do not typically model for the show; however, an occasional TAPP student may fill in as model if circumstances necessitate. Below, design show director Lacy Hooyer does initial fittings on her models:

Model fittings Model fittings


Though show planning begins in Fall semester, the weekend of the show entails long hours of final preparations and rehearsals. The show weekend begins Friday afternoon, with final stage preparation and rehearsals for Saturday night's final show. Rehearsals continue Saturday afternoon too. Below are shown some highlight photographs of the Friday afternoon/night show preparations:

Rehearsal Rehearsal

Getting a design ready for rehearsal

Prepping the stage backdrop
Model Choreography Rehearsal

Model Choreography Team Spirit 

Critics pondering the rehearsal

Workers for the show 2007 Design Show

Promotion class students arrive to work the show

Always, a last minute detail needs handling

Preparation Stage Prep

Program preparation for show distribution

Erecting the stage

Now for the Show Itself:2007 Design Show

The show, on the Lang Hall auditorium stage, was presented in seven segments based on the theme of Seven Deadly Sins. The sins included: Envy, Sloth, Lust, Greed, Gluttony, Vanity, andWrath. To set the mood and create a transition between segments, a translucent screen located backstage was rear projected with colored lights varying with the sin. Also rear projected were silhouetted human forms acting out symbolic representations of each sin. The human silhouettes were created by local dancers and augmented with UNI students. While the silhouettes were performed, a voiced over poetic dialogue was recited. This dialogue, created by the show directors, elaborated on the nature of each sin. The transitional productions were quite literary and atmospheric. Below you can see a photograph of one of the transitional scenes:

Transitional Scenes

In the end, it was quite a show. The audience left the auditorium in awe of the student's presentation. According to official university sources, the attendance at the show was 875 people, which actually filled the facility to the brim. Below you can see a photograph taken shortly after the doors were opened. The student ushers were astonished how quickly people poured into the facility. Shortly after this shot was taken, the entire auditorium filled.


Note: As is almost always true, the photographs on this site were taken and provided to the TAPP program with pleasure by Dr. Mitchell D. Strauss. Most of these photographs were taken in ambient light (without flash) with Dr. Strauss' 10 megapixel Nikon D200 digital SLR. The lens used was a Nikkor 18-200 mm super zoom, equipped with VR, a type of image stabilization technology. The photographs were captured in RAW format and converted to jpgs with minimal post processing. Dr. Strauss is grateful to the TAPP students for so generously ignoring his camera and for the most part acting themselves! Dr. Lynch took the photograph of Natalie Mormann with a Nikon point and shoot digital camera.

Below are photographs of the designs as presented during the actual show. Underneath each design is given the name of the student designer. The photographs are clustered by the design show's themes of the Seven Deadly Sins. (click on the pictures for a larger image)