College of Social and Behavioral Sciences

Career Opportunities

List of career options for sociology majors

A bachelor’s degree in sociology provides graduates with a set of skills in high demand by many of today’s employers. These include: design and implementation of research projects; qualitative and quantitative data gathering and analysis; written and oral communication; awareness and understanding of diversity from local to global; research and program evaluation; and application of theory to help alleviate social problems. Common career opportunities for the sociology B.A. graduate include but are not limited to: social services, community development, corrections, marketing and advertising, university admissions, educational counseling, human resources, health services, public relations, government agencies, and teaching (with required certifications).


A master’s degree in sociology develops applied or academic professional career skills and/or prepares students for continuing graduate work in a doctoral (Ph.D.) program.

  1. Applied Sociology consists of the use of sociological research, writing, and analysis to understand, intervene in, or enhance human social life (AACS 2008). In the workplace sociologists offer valuable ways to examine a problem, analyze inequalities, and improve organizational policies and practices.
  2. Academic Sociology includes research, writing, and analysis that is designed to better understand human social life but does not necessarily have direct policy implications.  Academic sociology is conducted by sociologists working within the educational system.  To teach at a collegiate level, a sociologist must earn an advanced degree (M.A. or Ph.D.). Sociologists who earn B.A.s can teach at the high school level if they also complete state requirements for teaching certification.


UNI's Career Services website (Sociology majors should make an appointment with UNI Career Services by the start of their junior year)